How to Establish a Continuous Feedback Culture in Your Company

In a constantly evolving professional world, a company's ability to adapt and grow depends on the continuous development of its employees. For human resources, one of the most powerful levers to promote this development is the establishment of a continuous feedback culture. Here's how companies can institute this culture.

Clearly Define Expectations

It all starts with clearly defining expectations around feedback. It is essential that every team member not only understands the importance of feedback, how and when to give it, but also how to receive it. Set guidelines that encourage constructive and kind feedback, focused on behavior and not on the person.

For example, some companies choose to draft a feedback guide distributed to all employees, illustrating the best practices to adopt and the pitfalls to avoid. This guide can be accompanied by regular training workshops.

Establish Regular Mechanisms

Feedback should not be an annual event but an integral part of the company's daily routine. Establish regular mechanisms, such as weekly team meetings, one-on-one sessions between managers and their teams, and project reviews, to encourage the continuous exchange of ideas and feedback.

To deploy this mechanism of rituals, many companies rely on platforms like Popwork to plan, prepare, facilitate, and track them.

Use Technology to Your Advantage

Many platforms rely on survey tools, instant feedback, or management culture platforms like Popwork. These solutions encourage more regular feedback and normalize the practice.

Train and Raise Awareness

Feedback is a skill that can be learned. Organize training sessions for your employees and managers to help them give and receive feedback constructively. Cover topics such as active listening, non-violent communication, and conflict management.

The consulting firm AVISIA relied on Popwork's Dream Team management training course to improve all its managers' skills in constructive feedback. Subsequently, a community of managers was created internally to continue the exchange of knowledge and peer-to-peer coaching.

Recognize and Reward Constructive Feedback

Finally, it is crucial to recognize and reward those who actively participate in the feedback culture. This can be done through mentions in team meetings, specific rewards, or simply by highlighting the successes that have been made possible through the feedback received.

For example, a tech startup introduced the "Feedback of the Month" award, given to the employee who provided the most impactful feedback on the company's practices, thus valuing the importance of this practice.

In summary, establishing a culture of continuous feedback is a process that requires commitment, openness, and a willingness to develop both individually and collectively. By following these steps and customizing the approach according to the specifics of your company, HR can transform feedback into a powerful engine for growth and innovation.